The Business of Community: Strategic Open Source Engagement for Vertical Markets
As the adoption of open source software grows, organizations that have traditionally relied upon proprietary software are taking their first steps to architect open source business strategies. For open source software vendors, acting as partner and community co-creator with these organizations is a critical aspect of opening new market opportunities, advancing innovation, and increasing overall value for their customers. But what does community engagement actually mean when considered through the lens of an industry vertical rather than a particular software project?
In this talk, Leslie Hawthorn will explore how community engagement in software foundations, industry consortia, and open source projects can underpin an organization's entry into new market verticals and deepen relationships with existing customers through collaboration. She will also explore recent trends in open source and open standards as each emerges as a market force in industry verticals such as Automotive, Financial Services, Industry 4.0, and Telecommunications. Attendees will leave with a blueprint for their first steps in architecting a vertical community strategy that provides authentic value to their business and their customers.
An internationally known open source strategist and community engagement expert, Leslie Hawthorn has spent the past 15 years creating, cultivating, and enabling open source communities. Her career has provided her with the opportunity to develop, hone, and share open source business expertise spanning enterprise to NGOs, including senior roles at Red Hat, Google, the Open Source Initiative, and Elastic. She currently leads the team responsible for vertical community engagement within Red Hat's Open Source Program Office in the Office of the CTO.
Born and raised in Silicon Valley, Leslie has called Europe home for the past six years and resides in Bonn, Germany with her daughter and their two canaries, Elle and Nana. She enjoys dreaming about how open source and open standards can create citizen-centric Smart Cities and making banana cake with her little one.